L’ Appel Du Vide is a French phrase meaning ‘the urge to jump of high places’. It is a rather inexplicable urge but a wonderful concept. The void calling – as is the literal meaning- inspired this minimal but expressive logo. A ‘V’ signifying the void -in word and in shape- and a line signifying the ground or place from which the leap will launch, are merged to create the A and V of Appel and Vide. This layered approach is ideal to create a versatile and imposing icon for a brand that focuses on creativity and quality.