OWS is a major challenger of conventional perceptions about fashion. It is a global fashion retailer founded in 2016 in Greece. The OWS network includes e-shops in Poland, Czech Republic, the Netherlands, Pakistan and Serbia and state of the art physical retail spaces in Lahore, Karachi in Pakistan and in Ĉačak in Serbia. My Role a Senior Art Director was to do a full Brand makeover starting from redesigning the web and app applications, creating a unique design language and applying it throughout all brand elements. Me and my team also created an up to date and versatile social media content for 5 separate countries raising brand awareness and sales along the way.