MAVRI IS THE NEW BLACK
Minimal. Dark. Premium. Nothing less for a conceptual print ad for Thessaloniki’s oldest seafood restaurant. Mavri Thalassa is present in the city’s gastronomic map for 9 decades, so simplicity worked better that any fancy slogan or gourmet foodstyle. The message is plain and clear, the visual representation reflects the restaurant’s persistence on freshness and quality, and the background is a reference to the first word of the name (Mavri is the Greek word for black).